First, thank you so much for all of the wonderful & kind words about this issue of Dreamer. The emails and comments have been sweeter than we could have ever expected… to say that we appreciate the amazing support is an understatement!
I had one other feature in this issue I wanted to share. It was the finishing touch on another project I have been working on for the past several months.
I have been in business for 7+ years now… the girls that I work with have moved from sweet little girls to trendy tweens. Through the transition I have found it more and more a challenge to wardrobe & style the shoots with the options out there. There are a million choices for little girls and adults but getting that older (but not too old) look that these little ladies were wanting was frustrating. I love styling and you can regularly find me ‘altering’ pieces here and there, throwing unexpected items together and playing fashion designer in my own closet. So, when Lisa and I started chatting about this dilemma, a little idea sparked. Why not do up a line of our own? (Lisa actually went to school for fashion design making this crazy idea totally doable).
We asked our girls and I interviewed my clients. We found out what they liked and what they didn’t like. We designed a line that fits every function of their daily lives while still allowing them to look totally adorable & stylish (& stay super comfy, too). Every item has been tried and tested by our little ladies, tweaked until we got nothing but oooh’s & ahhh’s (the soft cotton used in these pieces actually had the girls commenting on the fabric… when do 10 yr olds do that?) All the pieces can be mixed & matched (which was another must on their list). I finally got what I had been searching for.
I was so excited when the line was completed just in time to incorporate in my shoot for Dreamer. I love working with this age group and with a little help from Jen (art director extraordinaire) & Michelle (my go-to hair stylist), this line allowed the shoot to come together beautifully.
Without further ado… our first Wander Clothing line. I hope you love it as much as I do!
art director: jenifer johnston
hair: michelle elliott
portland | OR